Reader Demographics and Statistics

LINE OF BUSINESS
Banking/Financial/Ins..................................12.1%
Services.....................................................12.0%
Manufacturing/Processing........................... 11.7%
Non-Profit...................................................11.4%
Real Estate..................................................6.9%
Sales...........................................................6.2%
Govt/Education.............................................6.2%
Construction.................................................5.5%
Technology/Telecom......................................3.8%
Transportation/Utilities....................................2.4%
Retail............................................................2.1%

ANNUAL COMPANY SALES
Under $500,000.............................20.7%
$500,000 - $999,999......................13.8%
$1 million - $9.9 million...................31.7%
$10 million - 99.9 million.................16.6%
$100 million or more.......................14.5%

POSITION IN COMPANY
Board Chairman, CEO, President......17.3%
VP, GM, Comptroller, Treasurer.........23.8%
Owner/Partner..................................17.6%

PLANNED PURCHASES OF BUSINESS PRODUCTS - NEXT 12 MONTHS
Computer Hardware.........................43.8%
Computer Software..........................50.7%
Laptop Computer............................23.1%
Cellular/PCS phone........................27.9%
Networking Hardware......................17.9%
Networking Software.......................20.3%
Business Forms.............................29.3%
Office Furniture/Fixtures/Int.............31.0%

PLANNED PURCHASE OF BUSINESS SERVICES - NEXT 12 MONTHS
Cellular Phone Service....................27.2%
Business Insurance........................26.2%
Accounting/CPA services................26.6%
Banking/Financial Services..............25.9%
Computer Consulting......................21.4%
Computer Maint/Support.................27.6%
Overnight Delivery Service...............36.9%
Courier Service..............................31.7%
Health/Life Insurance.....................34.1%
Training Services...........................26.2%
Printing Services...........................46.6%

RESIDENCE
Own their primary residence....................89%
Plan to buy or sell real estate within the next year........33%

AUTOMOTIVE
Plan to purchase or lease a new vehicle within the next 12 months. Average projected spending for a new or used vehicle is $31,589.................................36%
Will spend over $40,000......................19%

GENDER AND AGE
Male.............................................................58%
Female..........................................................42%
Average Age is 48

WHERE THEY WORK
Readers telecommute (split time between home and office)........................................24%
Readers work from home..........................21%

AFFLUENCE
Average Median
Annual individual income $123,138 $87,500
Annual household income $183,456 $150,000
Household net worth $972,582 $625,000
Market value of home $294,128 $200,000
26% are Millionaires

TYPES OF INVESTMENTS
Common or prefered stock..................................56.6%
401K.................................................................63.8%
IRA...................................................................56.9%
Mutual Funds.....................................................54.8%
Money Market Funds..........................................45.5%

SUBSCRIBER HABITS
Spend 30-60 minutes reading the
FWBP.....................................................52%
Spend over an hour..............................14%
Have been subscribers for longer than 2 years......................................57%
Receive their copy at work................76.6%

EDUCATION
Attended college.........................................92%
College Graduate........................................74%
Post grad/Master’s/PHD.............................24%

DINING AND TRAVEL
Readers dine out an average of 4.5 times each week.
Readers travel by air an average of 4 times monthly, half business, half personal.
Readers rent cars an average of 6 times per year.

ONLINE
Readers spend an average of 12 hours per week online
Average number of personal computers per household = 2

AD SIZES

• Full Page: 10" x 14"
• Island: 7 1/2" x 10"
• 1/2 Page Vertical: 4 7/8" x 14"
• 1/2 Page Horizontal: 10" x 6 7/8"
• 3/8 Page Vertical: 4 7/8" x 10 3/8"
• 3/8 Page Horizontal: 7 3/8" x 6 7/8"
• 1/4 Page Vertical: 2 3/8" x 14"
• 1/4 Page Horizontal: 10" x 3 3/8"
• 1/4 Page Square: 4 7/8" x 6 7/8"
• 1/8 Page Vertical: 2 3/8 x 6 7/8"
• 1/8 Page Horizontal: 4 7/8" x 3 3/8"
• 1/16 Page: 2 /38" x 3 3/8"

All ads much match ad size specifications provided in the media guide.

Adobe Acrobat PDF files are preferred (with fonts embedded and layers flattened).

Acceptable programs include Macintosh Quark Xpress 4.0, Photoshop 5.5 and/or Illustrator 8.0 with all fonts and graphics included.

Bit-mapped art must be at least 300 dpi and photos should be 250 dpi. A laser print of ad must accompany disk.

We cannot accept ads created in PageMaker or any Microsoft program unless they are exported as PDF files with embedded fonts.

Emailed ads have same specifications as stated above.

Multiple files (i.e. a Quark file, fonts and graphics) must be compressed into a single file.

We prefer to receive a fax of the ad to make sure ad is correct as received.

We do not provide proofs of emailed ads.

Email address:production@bizpress.net