Dallas Cowboys Stadium: Perot, Aikman seeking sponsors for Super Bowl XLV
With the rising arches of the Dallas Cowboys Stadium behind him, Super Bowl XLV Host Committee Member Ross Perot Jr., announced today that he will begin the assimilation of corporate sponsorships with the price tag of $1 million each for the 2011 game to be held in Arlington.
Perot said he and former Dallas Cowboys stars, including Troy Aikman, will be hitting the sponsorship trails immediately to sell 15 Founding Sponsorships for $1 million each. Four sponsorships have already been secured from Dallas Convention and Visitors Bureau, Ted and Shannon Skokos, The Staubach Co. and PerotÂ’s Hillwood Development Co.
“Never in the history of the Super Bowl has a host committee established a sponsorship program as bold and ambitious as our Founding Sponsorship Program,” said Perot, in a prepared statement. “Of course, no Super Bowl has yet been played in North Texas.”
The $1.1 billion Dallas Cowboys Stadium, which is currently under construction in Arlington, will play host to Super Bowl XLV in 2011.
After all 15 of the $1 million sponsorships have been confirmed, Perot said he and his team of former football players will begin campaigning for smaller increments of sponsorships beginning with $500,000 sponsors.
“This is like the Olympics for us and we are excited to begin approaching companies,” Perot said.
The Super BowlÂ’s logo was also unveiled during the press conference. The eventÂ’s namesake is the North Texas Super Bowl, which gives credit to all participating cities, according to Arlington Mayor Robert Cluck.
“We’ll play the game in Arlington, but everybody will enjoy the benefits of hosting the Super Bowl here so we never wanted to go with one certain city,” Cluck said.
Dallas Mayor Tom Leppert said the Super Bowl will undoubtedly be an enormous economic generator for the North Texas region.
The Arizona Host Committee announced recently that Super Bowl XL II, which was held this year, generated $500.6 million of economic impact in the greater Phoenix region – the largest economic impact in the history of the Super Bowl.
Leppert said the North Texas Super Bowl will bring an estimated 150,000 to 200,000 fans to the Metroplex and will generate record-breaking economic impact numbers for the area as well as “value from marketing that will last well into the next decade,” he said.
The University of Phoenix Stadium seated 62,500 fans at the 2008 Super Bowl. Leppert, however, said the Dallas Cowboys’ new stadium will accommodate as many as 125,000 fans in seating and plaza areas – the largest audience ever to attend a Super Bowl.
Planning for the North Texas Super Bowl will be in the hands of the newly formed Super Bowl Host Committee, which will be chaired by Roger Staubach, former Dallas Cowboy and NFL Hall of Fame quarterback. Bill Lively, president and CEO of Dallas Center for the Performing Arts, will serve as president. Lively said the eventÂ’s budget should be finalized by the end of this year.
“This is a glimpse, and only a glimpse, of what the entire North Texas region can look forward to for Super Bowl XLV,” he said.
Stadium – by the numbers
1,200 workers on site every day
40 percent of glass exterior installed
90 percent of all concrete work on the stadium complete
3/4 mile of catwalks above the field
Contact Howe at ahowe@bizpress.net
